Surf Town opened in November 1999, in a time when Rincón administration invested in town access, widened the road 115, fixing tourists areas like the lighthouse and public beach.  In the private sector new big developement of new front Beach Hotel, new Guest House’s started to show up and a restaurant pub that got very popular and the media promoted it daily, called The Landing. People from all around the island planned for a week to visit Rincón to hang out during the weekend.

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Being from Rincón, the Surfing Capital of Puerto Rico, we wanted to bring a service that wasn’t offered, with the new surf brands and products that emerged in the market.  The combination of all these, a good service, help our reputation and build customers from all around the island and the east coast of the US.

The years have passed and we had the opportunity to move to a new location in 2017 thanks to our customers support. The new store location offers better service, better display of our products, more brands, parking and all your needs to have fun in the beach, skate and surf. We’re waiting for your visit!